Embedded with Teams. Focused on Outcomes.
Hi. I’m Sophie (aka Luna Project). I help enterprise, growth-stage and creator-led businesses tackle complex brand and marketing challenges, building the capabilities and delivering the work they need to scale and grow.
I spent the past decade building and scaling a strategy and marketing transformation collective in New York, working with category-defining companies including IBM, Microsoft, Draper, TikTok and Johnson & Johnson Innovation.
I’m a lean, hands-on operator. I don’t consult - I roll up my sleeves and co-build with teams. From concept through delivery, I focus on getting things done and helping turn bold ideas into real outcomes.
USA and Australia dual working rights. Open to projects globally.
How I Work
I embed with teams quickly.
I think strategically and execute pragmatically.
I adapt to the needs of the business, whether leading a complex initiative or providing an experienced pair of hands.
I move quickly from thinking to doing.
I leave teams stronger than I found them.
Clients Typically Bring Me In To
Deliver a rebrand or website refresh.
Build brand and marketing capabilities, including in-house agencies.
Bring structure to complex cross-functional initiatives.
Support teams through periods of growth and change.
Step in quickly with minimal onboarding.