Hi. I’m Sophie (aka Luna Project). I help Web3 companies bridge the gap between builders and users.

I bring a decade of strategic operations, brand strategy, and GTM experience from companies like IBM, Microsoft, and TikTok to the crypto space. For 10 years, I built and scaled a strategy and ops studio in NYC, embedded with category-defining companies to make complex tech accessible.

I’m a lean, hands-on operator. I don’t consult - I roll up my sleeves and co-build with teams. From concept through growth, I help turn bold ideas into real adoption at scale.

Based between NYC and Melbourne with dual working rights. Open to projects globally.